Examining the Interplay of Artificial Intelligence-Driven Sustainability and Consumer Trust in Luxury Fashion Purchasing Decisions
DOI:
https://doi.org/10.63282/3050-9416.IJAIBDCMS-V7I2P149Keywords:
Artificial Intelligence, Sustainability, Consumer Trust, Luxury Fashion, Purchasing Decisions, Digital Transformation, Ethical Fashion, Smart Technologies, Brand LoyaltyAbstract
This Luxury Fashion Industry (LFI) is going through a radical change because of the adoption of AI technologies and the role played by sustainability. These Luxury Fashion Brands (LFBs) are embracing innovative technologies like machine learning, predictive analytics, blockchain technology, virtual assistants, and intelligent recommendation tools for their business efficiencies, enhanced customer satisfaction, and sustainable practices. Meanwhile, people have become more aware about environmental sustainability, ethical sourcing, transparency, and sustainable consumption, which put pressure on LFBs for being more sustainable. This review paper identified the relationship between sustainability enabled by AI and consumer trust in purchasing Luxury Fashion Products (LFPs). It focuses on the ways through which these advanced technologies contribute to sustainable LF practices via waste elimination, smart inventory management, ethical supply chain activities, personalized customer engagement, and circular economy approach. In addition, this research focuses on the significance of factors that contribute to consumer trust such as transparency, authenticity, privacy assurance, use of AI technology ethically, and brand reputation to shape consumers’ buying decisions. Moreover, some of the problems and ethical issues linked with the implementation of AI technology in organizations have been identified such as data privacy, lack of transparency in AI technology, greenwashing, job displacement, and dependence on technology. Furthermore, the study considers various possibilities in the future and suggestions to ensure that both human oriented LF and technological advancement can coexist successfully. This literature review suggests that the integration of AI technologies can support sustainability initiatives, enhance consumer trust, and improve operational efficiency within the LFI.
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