A Conceptual Framework for Training Effectiveness through AI-enabled Digital Learning in Luxury Automotive Retail
DOI:
https://doi.org/10.63282/3050-9416.IJAIBDCMS-V7I2P141Keywords:
Artificial Intelligence, Digital Learning, Training Effectiveness, Luxury Automotive Retail, Organizational Learning, Learning Analytics, Adaptive Learning, Employee Performance, Customer Experience, Conceptual Framework, Human-Ai Collaboration, Workforce DevelopmentAbstract
The luxury automobile retailing industry is witnessing a paradigm shift owing to digitalization, changing customer needs, connectivity of vehicles, advancements in electric vehicles, and the integration of Artificial Intelligence (AI) technologies into different business operations. In this backdrop, the training of employees has gained importance and become a key driver of service delivery, customer satisfaction, brand image, and competitive advantage for organizations. In this regard, the present review paper aims to develop a conceptual model to improve training performance through digital learning using AI technologies in luxury automobile retailing. For the purpose of this research, the exploratory approach will be used along with a conceptual review method based on literature reviews on artificial intelligence, digital learning, organizational learning, adaptive learning systems, employee training, and automotive retailing innovations. The conceptual model under investigation shows that artificial intelligence-enabled learning systems serve as major catalysts to ensure efficient training with engagement, learning satisfaction, motivation, and knowledge retention acting as crucial intermediary variables. Based on the results obtained, AI-based learning environments could have a substantial impact on the development of workers' competencies, fast learning processes, high-quality customer service, organizational efficiency, and competitive advantages in luxury automobile retail settings. Nonetheless, issues of algorithmic discrimination, employee privacy protection, ethical management, and maintenance of human elements in premium customer communications should not be underestimated. Therefore, the research comes to the conclusion that the future of training programs in luxury car dealerships lies in combining artificial intelligence technologies and human-based methods in education.
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