How Enterprises are Achieving 360° Customer Views with Dynamics 365
DOI:
https://doi.org/10.63282/3050-9416.IJAIBDCMS-V2I2P114Keywords:
360° Customer View, Dynamics 365, Customer Relationship Management, Data Integration, Artificial Intelligence, Business Intelligence, Customer Insights, Digital Transformation, Cloud CRM, Predictive AnalyticsAbstract
Modern businesses are trying to get to know their customers better so they can provide them more individualized, persistent. & meaningful experiences every time they connect with them. Microsoft Dynamics 365 is a key part of this transition because it combines both CRM & ERP features with AI-driven insights & advanced analytics. This link lets organizations combine different types of user information from sales, marketing, service & activities into a unified, smart outline. This helps teams make conclusions faster & with more data. Getting a full picture of the customer is hard because of data silos, previous systems & information that isn't always accurate. These things might make it very hard to see & respond to customers. Dynamics 365 overcomes these problems by providing a single data model, a built-in cloud connection & built-in automation that ensures data consistency & availability across departments. This study investigates an organized approach that coalesce their information, automates processes & utilizes their machine learning inside these Dynamics 365 to get thorough buyer insight. A case study demonstrates how firms using these capabilities have improved customer settlement, decreased response times & increased operational efficiency. The findings demonstrate that acquiring a holistic customer view is not only a technology advancement but a strategic enabler of digital transformation enhancing engagement, cultivating loyalty & equipping firms for sustained growth in a customer-centric era.
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