Enterprise-Scale AI and Analytics Strategy for End-to-End Business Transformation across Global Organizations

Authors

  • Raj Kiran Chennareddy Data & Analytics Senior Manager, Citibank NA. Author

DOI:

https://doi.org/10.63282/3050-9416.IJAIBDCMS-V4I3P114

Keywords:

AI Capability Maturity, Analytics-Led Transformation, Intelligence Enablement, AI Value Chain Design, Digital Operating Model Evolution, Enterprise Capability Engineering, AI Adoption Frameworks, Industrialized AI Practices, Transformation Governance, Value Realization Management, Federated Intelligence Models, Enterprise AI Roadmapping

Abstract

In 2023, global enterprises accelerated artificial intelligence (AI) adoption as a strategic lever for sustainable competitive advantage and operational reinvention. The current research paper suggests a thorough Enterprise-Scale AI and Analytics Strategy combining AI Capability Maturity analysis with systematic Enterprise AI Roadmap to lead to the transformation of value in a staged manner. The model puts Analytics-Led Transformation and Intelligence Enablement in the center of letting AI become part of everyday business operations, as opposed to viewing it as a branch of technological experimentation. The suggested model includes AI Value Chain Design to bring data acquisition, model development, deployment, monitoring, and optimization into a unified Digital Operating Model Evolution. Enterprise Capability Engineering provides the organization the opportunity to plan the mapping of AI ventures against strategic purposes in a structured manner, thus the impact of AI on revenue growth, cost reduction, and improved customer experience is measurable. The research also focuses on the strong AI Adoption Frameworks and Industrialized AI Practices that align the lifecycle management and scalability of worldwide operations.  Mechanisms Transformation Governance and Value Realization Management. It also has mechanisms of compliance, ethical AI deployment, and sustained performance tracking. Also, Federated Intelligence Models are emphasized as key facilitators to achieve distributed but coordinated AI deployment at multinational companies. The study proves that by institutionalizing AI as an enterprise capability, it is possible to have resilience in decision-making, faster innovation, and end-to-end business transformation in more advanced digital ecosystems.

References

[1] Burström, T., Parida, V., Lahti, T., & Wincent, J. (2021). AI-enabled business-model innovation and transformation in industrial ecosystems: A framework, model and outline for further research. Journal of Business Research, 127, 85-95.

[2] Meyer, K. E., Li, J., & Brouthers, K. D. (2023). International business in the digital age: Global strategies in a world of national institutions. Journal of International Business Studies, 54(4), 577.

[3] Armstrong-Barnes, M. (2022). Artificial intelligence pitfalls and how to avoid them. Journal of AI, Robotics & Workplace Automation, 1(3), 233-246.

[4] Lee, J., Suh, T., Roy, D., & Baucus, M. (2019). Emerging technology and business model innovation: the case of artificial intelligence. Journal of Open Innovation: Technology, Market, and Complexity, 5(3), 44.

[5] Hechler, E., Oberhofer, M., & Schaeck, T. (2020). Deploying AI in the Enterprise. IT Approaches for Design, DevOps, Governance, Change Management, Blockchain, and Quantum Computing, Apress, Berkeley, CA.

[6] Sah, P. (2022). Defining Enterprise Data and Analytics Strategy. Management for Professionals.

[7] Sadiq, R. B., Safie, N., Abd Rahman, A. H., & Goudarzi, S. (2021). Artificial intelligence maturity model: a systematic literature review. PeerJ Computer Science, 7, e661.

[8] Åström, J., Reim, W., & Parida, V. (2022). Value creation and value capture for AI business model innovation: a three-phase process framework. Review of Managerial Science, 16(7), 2111-2133.

[9] Toniolo, K., Masiero, E., Massaro, M., & Bagnoli, C. (2020). Sustainable business models and artificial intelligence: Opportunities and challenges. Knowledge, people, and digital transformation: Approaches for a sustainable future, 103-117.

[10] Jain, S. (2020). Synergizing Advanced Cloud Architectures with Artificial Intelligence: A Paradigm for Scalable Intelligence and Next-Generation Applications. Technix International Journal for Engineering Research, 7(3), 1-12.

[11] Wang, L., & Zhao, J. (2020). Strategic Blueprint for Enterprise Analytics. Springer.

[12] The state of AI in 2023: Generative AI’s breakout year, Online.https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai-in-2023-generative-ais-breakout-year

[13] Zhou, Q., Gao, P., & Chimhowu, A. (2019). ICTs in the transformation of rural enterprises in China: A multi-layer perspective. Technological Forecasting and Social Change, 145, 12-23.

[14] Bhat, J. (2022). The Role of Intelligent Data Engineering in Enterprise Digital Transformation. International Journal of AI, BigData, Computational and Management Studies, 3(4), 106-114.

[15] Bygstad, B., & Hanseth, O. (2018). Transforming digital infrastructures through platformization.

[16] Brown, O., Curtis, A., & Goodwin, J. (2021). Principles for evaluation of ai/ml model performance and robustness. arXiv preprint arXiv:2107.02868.

[17] Sishi, M., & Telukdarie, A. (2021). Digital technologies and artificial intelligence for optimized key performance indicators. In International Conference on Industrial Engineering and Operations Management, Sao Paulo, Brazil.

[18] Haq, R. (2020). Enterprise artificial intelligence transformation. John Wiley & Sons.

[19] Guan, H., Dong, L., & Zhao, A. (2022). Ethical risk factors and mechanisms in artificial intelligence decision making. Behavioral Sciences, 12(9), 343.

[20] Frick, N. R., Mirbabaie, M., Stieglitz, S., & Salomon, J. (2021). Maneuvering through the stormy seas of digital transformation: the impact of empowering leadership on the AI readiness of enterprises. Journal of Decision Systems, 30(2-3), 235-258.

Downloads

Published

2023-09-30

Issue

Section

Articles

How to Cite

1.
Chennareddy RK. Enterprise-Scale AI and Analytics Strategy for End-to-End Business Transformation across Global Organizations. IJAIBDCMS [Internet]. 2023 Sep. 30 [cited 2026 Mar. 15];4(3):134-45. Available from: https://ijaibdcms.org/index.php/ijaibdcms/article/view/444