Hyperfocused Customer Insights Based On Graph Analytics and Knowledge Graphs
DOI:
https://doi.org/10.63282/3050-9416.IJAIBDCMS-V4I4P110Keywords:
Graph Analytics, Knowledge Graphs, Customer Insights, Personalization, Data Analytics, Predictive Analytics, Data-Driven Decisions, Customer Behavior, Hyperfocus, Behavioral Analytics, Customer Segmentation, AI-Powered Insights, Data Visualization, Real-Time Analytics, Customer Journey Mapping, Machine Learning, Contextual Data, Customer Retention, Targeted Marketing, Data Integration, Decision-Making Models, Consumer Preferences, Dynamic Profiling, Data-Driven Personalization, User Behavior Analysis, Deep Learning, Data MiningAbstract
Businesses are opting for graph analytics and knowledge graphs more than ever to extract high-quality customer insights. These tools allow companies to establish relationships with data points, thus revealing hidden patterns and connections that traditional methods are unlikely to detect. By graph analytics, businesses are aware of the customer's behavior more clearly, which in turn enables them to create more personalized experiences and targeted strategies. Knowledge graphs amplify this notion by restructuring complex data into simple and accessible formats and then providing a bird's-eye view of the interactions between different elements. Such a picture of customer interactions enables companies to go beyond isolated data points and identify the relationships that result in customers's actions. Thus, with such insights, businesses become capable of forecasting future behaviors, reading customer minds, and making decisions more efficiently. The potential of graph analytics and knowledge graphs runs through all sectors, from customer service and marketing campaigns all the way to product development and sales forecasting. For instance, graph analytics might help companies to identify the hot topics and the products that fit customers' tastes, hence, engagement and sales going up. By drawing out and connecting the data from different sources, knowledge graphs give businesses the power to see the grand view and make strategic decisions that enhance the overall customer experience. This transition from fundamental data analysis to a deeper, more connected understanding of customer behavior is a significant milestone in how businesses engage with their audience and make data-backed decisions
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