Automating Customer Service with AI in Salesforce
DOI:
https://doi.org/10.63282/3050-9416.IJAIBDCMS-V5I3P107Keywords:
AI-driven automation, customer service automation, Salesforce AI, CRM support, chatbots and virtual assistants, workflow automation, predictive analytics, case studies in AI-driven support, customer experience, AI-driven ticket resolutionAbstract
Through automation of tedious tasks, customizing contacts, and improved response efficiency, artificial intelligence (AI) is transforming customer service. Modern companies have to satisfy growing customer expectations while guaranteeing operational effectiveness in the fast changing digital terrain. Supported by artificial intelligence, customer relationship management (CRM) systems such as Salesforce are changing the scene and enhancing experiences for agents as well as consumers. Salesforce, the top CRM platform, uses artificial intelligence-driven capabilities including predictive analytics, chatbots, and automation technologies to improve customer involvement. These technologies help companies to reduce their workload so that support employees may focus on more complex problems while artificial intelligence answers repeated questions. Faster reaction times and constant availability guaranteed by prompt customer service improve general satisfaction. Moreover, artificial intelligence helps companies to get great client insights so they may customize products to fit preferences and behavior. The basic components of artificial intelligence automation in Salesforce customer care more especially, the improvement of support operations via AI-driven chatbots the function of machine learning in client demand prediction, and the effect of automation on case resolution efficiency are discussed in this paper. It also emphasizes good examples of companies using artificial intelligence to improve their strategies of support. Integration of artificial intelligence with Salesforce improves customer service, lowers costs, and provides consistent client experience for businesses. Through sentiment analysis, automated answers, and intelligent case routing, artificial intelligence is changing consumer interactions for companies. This study investigates these developments and suggests ways companies may use artificial intelligence in Salesforce to keep a competitive edge
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